Musky Lures Color and Comfirmation Bias?
Steven Paul

Musky Lures Color and Comfirmation Bias?

Choosing the “right” color musky lure is an age-old question that keeps getting more and more convoluted as each winter brings forth an onslaught of new and custom colors. And without question these custom and new colors come with the promise of amazing results attached. While it might sound jaded, I have always asked what I feel to be an obvious question “If these custom color where so great, wouldn’t they make them all year long?”

S Steven Paul